PART I. GETTING TO KNOW THE KOREANS

1. What an Expat Manager Really Needs to Know About Korean History
2. Korean Hearts and Minds: Traditional Yet Changing
3. Understanding Korean Management
4. Getting a Handle on Information

PART II. PUTTING YOUR BEST FOOT FORWARD

5. Eleven Commandments for Doing Business in Korea
6. Get Off on the Right Foot: Business Etiquette
7. Adapting to Korean Business Practices
8. Managing and Being Managed by Koreans
9. Korean Impressions of Foreign Business

PART III. GETTING ALONG WITH THE KOREANS

10. Negotiating Business
11. Getting Joint Ventures Right
12. Hiring and Firing
13. Korea’s Corporate Middle Managers
14. Compensating Your Employees
15. Motivating Personnel.
16. Getting Labor Management Relations Right
17. Company Training

PART IV. MAKING IT IN THE KOREAN MARKET

18. Marketing in Korea
19. The Art of Persuasion
20. Selling in Korea: Myths and Realities
21. Discovering the Consumer
22. Selling Through Korean Distributors
23. Relating to Bureaucrats
24. Getting Your Products to Market
25. Working within the Korean Legal System
26. Industry Case Study: Characteristics of the Korean IS Industry