Tag Archives: Hyundai

Hyundai Super Bowl 2009 Spot … finally (almost) pronounced right!

“It’s Hyundai, like Sunday.”

I guess Hyundai is strutting it’s award for the 2009 North American car of the year.  I have always found it amusing that pretty much no one knows how to say Hyundai (현대) and so they pronounce it the way it looks and the way it would sound like if you translated it from English into Japanese (something Koreans would find appalling).

Yeah, that’s why I wrote a previous post about how much I truly hate romanization of Korean into English.  Chinese and Japanese both have great translations into English pronunciation but some Korean sounds (like the -ai on the end of Hyundai) just don’t translate very well.